Adding value to fruits and vegetables
The popularity of fruits and vegetables is increasing. At the same time, fresh products are extra vulnerable to microbial and taste spoilage. Reducing this vulnerability adds substantial value in the food sector. We make that happen with the latest innovations in storage and processing using techniques like drying, pressing, pasteurizing, aseptic filling and other novel technologies.
Like Fresh from Wageningen, a new sister company of the renowned TOP BV, has in-depth knowledge of new possibilities in the storage and processing of fruits and vegetables. Like-Fresh director Rob Veltman translates the innovations into high-quality solutions for producers around the world. We develop new process lines, or apply innovative applications within existing processes. This involves close collaboration with a network of the best engineers from TOP BV and other innovation partners.
The needs of consumers, especially with regard to fruits and vegetables, are changing rapidly. Trends follow each other in rapid succession. This offers new opportunities for producers. With disruptive innovations, Like Fresh helps entrepreneurs in the food sector to respond better to customer needs. And with Like Fresh, better in the food sector means more:
- More: freshness.
- More: preservation of vitamins and antioxidants.
- More: taste experience.
- More: purity.
For example, consumers are no longer satisfied with juice that has been artificially sweetened with fructose from corn. They want less sugar and freshly squeezed. The not-from-concentrate (NFC) juice market has grown rapidly in recent years, claiming a more significant role in the industry. Like Fresh supports producers in switching to new production techniques such as fresh squeezing. We are happy to support you in making your processes on-trend, and ready for the 21st century.